KickCash crosses $1 Mn ARR in India, eyes rewarded UA space in developed markets

Gurugram-based KickCash has clocked over $1 million in annualised revenue, riding on a performancefirst approach to user acquisition for mobile games and apps. In a cluttered market grappling with privacy regulation and ad fraud, KickCash is positioning itself as a “frequent flyer program for mobile gamers”, where time spent equals real cash rewards.