Meta faces antitrust investigation in Italy for embedding AI in WhatsApp: Here’s what happened

Italy’s antitrust regulator has launched a formal investigation into Meta Platforms over claims that it misused its market dominance by integrating its artificial intelligence tool into WhatsApp without securing user consent.

The Autorità Garante della Concorrenza e del Mercato (AGCM) announced on Wednesday that the probe focuses on potential breaches of European Union competition laws. It alleges that Meta’s integration of its AI assistant into WhatsApp, introduced in March 2025, may have disadvantaged rival services by directing users toward…