Why The Last Year Has Been The Biggest Challenge For CMOs

I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital marketing.”

Based on my experience, the past year has been nothing short of a perfect storm for chief marketing officers (CMOs).

As the Director of Corporate Communications for Ziff-Davis, I helped to launch Yahoo! Europe in 1996. We faced several key challenges as the joint venture began offering customized versions of Yahoo!’s leading “Internet guide” in France, Germany, and the United Kingdom.

We had to…