Instagram now lets creators link multiple reels in a series

Instagram has begun allowing creators to connect multiple reels in a series, the Meta-owned social network told TechCrunch exclusively. The new capability, which is already available on TikTok, makes it easier for viewers to follow and discover related content.

Now if a creator is telling a story in a series of videos and follow-ups, they can link them all together so that viewers don’t have to scroll or search for different parts. For instance, creators often tell followers to “come back for part 2” or to check back for updates. With this…