How To Leverage AI To Modernize B2B Go-To-Market

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes.

Many organizations see AI as the definitive means of achieving this efficiency.

The reality is that AI is no longer a speculative investment. It has emerged as a strategic enabler to unify data, align siloed teams, and adapt to complex buyer behaviors in real time.

According to an SAP study, 48% of executives use generative AI tools daily, while 15% use AI multiple times per day.

The…