The New American Hustle: Dividends Over Day Jobs

Young Americans are abandoning traditional retirement planning for dividend-focused ETFs that promise immediate income and freedom from traditional employment. Income-generating ETFs captured one in six dollars flowing into equity ETFs in 2025, pushing the sector to $750 billion — with the most aggressive funds offering yields above 8% quadrupling to $160 billion over three years.

The r/dividends subreddit has grown tenfold to 780,000 members over five years, while YouTube…