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Why Reddit Is Driving The Conversation In AI Search

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The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people actually make decisions today.

This isn’t just about Reddit anymore; we’re talking about the future of how brands actually connect with customers when they’re making real decisions.

Image from author, September 2025

Bartosz shared some data from Cloudflare that’s wild: 10 years ago, Google crawled two pages for every one click. Six months ago? Six pages…

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