Flipkart-backed Super.money partners with Juspay to expand into D2C checkout

Super.money, Flipkart’s fintech unit, has quietly partnered with payments infrastructure company Juspay, according to a report by TechCrunch. The collaboration is part of Super.money’s broader plan to enter the direct-to-consumer (D2C) checkout space and to reach $100 million in annual revenue by 2026.

Although Super.money already benefits from Flipkart’s vast user base, this new move signals a shift towards building its own identity beyond the Flipkart ecosystem. By offering a D2C checkout product, the company aims to attract online shoppers…