Gift Cards Become the New Currency of Rewards & Loyalty in India; Benepik Drives the Shift!

Benepik Drives Digital Gift Card Adoption as India’s Leading Rewards Platform

Gurugram (Haryana) [India], November 20: In today’s fast-evolving rewards economy, one trend is reshaping how brands recognise, motivate, and retain their stakeholders: the rise of the Gift Card as the universal reward choice. Once seen as a festive-season give-away, gift cards have now become the backbone of modern reward and loyalty programs across employees, channel partners, influencers, and consumers….