Gadgets
Prices Set by Algorithms: New Yorkers Now See Warnings About Stores Using Personal Data to Set Costs
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Algorithm-based pricing changes are now common. Some laws are pushing back.
Online shoppers in New York are now seeing a new warning on product pages thanks to consumer protection legislation that took effect in early November. Particularly noticeable during Black Friday sales were messages that told shoppers: “This price was set by an algorithm using your personal data.”
This piece of legislation requires companies (with exceptions for rideshare apps) to show buyers when they…
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