Tech
How Techstars, Meta helped profitable LatAM startup Mercately raise a $2.6M seed
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In Latin American countries like Brazil and Chile, messaging platform WhatsApp has become one of the most popular apps to buy things online. It was even the ecommerce platform of choice in the region during the pandemic. But WhatsApp is designed to be a messaging platform, not an e-commerce site. A startup called Mercately is building the back-end software to help brands better sell through WhatsApp.
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