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Fair Winds: TCS to navigate challenges with AI and emerging opportunities

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After a soft third quarter, IT bellwether Tata Consultancy Services (TCS) steps into the new year facing a new set of challenges: Increasing competition, continued macro uncertainty, and an absence of mega deals.

However, experts see opportunities for a demand uptick, deal consolidation, digital transformation projects, and artificial intelligence moving into the production stage, indicating that 2025 will be better than the previous year for the Tata Group company with an annual revenue of $29 billion.

CEO K Krithivasan has stabilised the ship in a…

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