Apple may replace iPhone Plus and Pro Max with Ultra and Air. What we know so far

2025 is expected to mark a major shift in Apple’s iPhone naming strategy. Last month, Apple introduced the iPhone 16e as its most affordable model, replacing the long-standing iPhone SE. The SE line-up had catered to budget-conscious users seeking an iPhone experience at a lower price. However, reports suggest Apple isn’t stopping there—an even bigger rebranding is on the horizon with the iPhone 17 series.

Apple is reportedly set to revamp its iPhone lineup this year by replacing the iPhone Plus and iPhone Pro Max with the new iPhone 17 Air and…