Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report

Tim Cook really wants Apple to make true AR glasses. He “cares about nothing else”, according to an Apple engineer. That said, building true AR glasses will take a lot of time.

According to Bloomberg’s Mark Gurman though, Apple is developing “its own glasses with cameras and microphones” in the meanwhile, similar to Meta Ray-Bans. Despite this interim product, AR glasses are Tim Cook’s “top priority.”

These glasses would tap heavily into Siri and Visual Intelligence,…