Over 60% of Hyperpure’s revenue now comes from non-restaurant businesses: Zomato

Zomato parent Eternal has, for the first time, disclosed a revenue breakdown for its B2B grocery supply arm Hyperpure, revealing that 62% of its Q4FY25 revenue came from non-restaurant businesses—primarily sellers on Blinkit.Hyperpure, originally built to supply farm-to-fork groceries to restaurants, has rapidly expanded to serve non-restaurant clients—largely driven by demand from Blinkit’s growing seller base. In the January–March quarter, Hyperpure clocked total revenue of Rs 1,840 crore, up 93% year-on-year.

Of this:
• Rs 1,142 crore…