Netflix to revamp TV app interface, launch AI-powered search for iOS users

Netflix said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, allowing users to ask for content in natural and everyday language. The updates arrive as the streaming giant seeks to maintain and expand its market share amid growing uncertainties and concerns about a potential US recession curbing consumer spending.

Netflix is planning to redesign its TV app homepage, provide more tailored recommendations to subscribers, and reposition the search and “My List” options to the top of the…