As X loses its CEO, daily usage is down and competition is growing

With the departure of X CEO Linda Yaccarino, which was announced Wednesday, the company that defined text-first social networking faces renewed competition.

Year-over-year, the Elon Musk-owned social network has seen its daily active user base decline by roughly 10% as of the second quarter of 2025, according to new data provided by app intelligence firm Sensor Tower. While X’s user base is still 65% larger than Meta’s Threads and 10 times larger than its next-biggest rival, Bluesky, X’s lasting victory in this space is not…