How Do I Avoid Cannibalization On Similar Products?

There’s nothing worse than watching your own products compete against each other.

When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; you’re undercutting your own chances at conversion.

That’s the question this month’s “Ask A PPC” will tackle:

“I work for a company that has three brands in the same niche with a high ticket item for house renovation. All companies have high spend on search ads, but we are targeting the same keywords and we are seeing…