Indian consumers forming an emotional bond with AI, finds survey

Generative AI is no longer just a tool for Indian consumers, it’s becoming a trusted companion. According to Accenture’s latest Consumer Pulse Survey 2025, more than half (56%) of active generative AI (gen AI) users in India say they think of AI as “a good friend.”

The findings are part of the report, ‘Me, My Brand, and AI: The New World of Consumer Engagement,’ which surveyed over 18,000 consumers across 14 countries, including India, to examine how AI is reshaping consumer-brand relationships.

Just a year ago, 82% of Indian consumers were…