Substack lets you subscribe as an in-app purchase – but don’t

Indie content platform Substack now lets you subscribe to newsletters, podcasts, and video channels via an in-app purchase.

However, while this removes friction from the subscription sign-up process, you definitely shouldn’t use it, for two reasons …

The last few years have seen growth in subscriber-funded independent newsletters, with Ben Thompson’s Stratechery one of the earlier successful examples.

Substack was created to handle the business aspects of this, leaving…