Urban Company’s Moment Of Truth Is Here

Amid this cacophony of startup IPOs, all eyes are on Urban Company’ public listing, which has grabbed the spotlight not only as one of the most subscribed public issues but also the hottest one of 2025 so far.

With an oversubscription of nearly 104X, with strong demand across institutional, HNI, and retail investors alike, the company is set to list on the bourses this week (September 17).

Undoubtedly, the unicorn has thrown a record-breaking IPO when compared to the likes of Zomato, Nykaa and other trailblazers.

For context, Nykaa’s IPO…