Tech
Google ad tech sale offer fell far short of breakup DOJ seeks
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Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for the company said Monday, but a Justice Department proposal to force the sale of its advertising exchange goes much further.
Jeannie Rhee, an outside lawyer for the Alphabet Inc. unit, said the Justice Department is seeking a “full technical separation and divestiture” of Google’s advertising exchange, AdX.
The agency and Google are set to face-off in a two-week hearing starting next week about whether the company must…
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