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Can Lahori Keep Its Fizz As Global Giants Eye India’s Ethnic Beverages?
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Nothing seems more refreshing than a tall, frosty glass of water after a long day under the tropical sun. It’s sheer bliss if it’s blended with some spices and a bit of fizz.
Amid continuing cola war around the globe and raging cry against carbonated drinks, ethnic Indian brews seeped in and soon went in vogue, disrupting India’s $32 Bn non-alcoholic beverages market. But, when three brothers from Punjab had set out in 2017 to create a demand for spiced drinks, the choices were few and the supplies fewer.
Lahori
Zeera spiced up the…
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