Apple often says ‘best iPhone lineup ever,’ but this year it’s so true

It’s a marketing gift: every year, Apple makes products that always technically exceed their predecessors—in sheer performance at least. So it can claim, “These are our best iPhones ever.” But with the iPhone 17 lineup, I think that claim may be more true than ever before.

Every new iPhone this year is a winner

When you write about Apple for a living, you get used to the company saying every product is “the best ever” in that category. iPhone 17 is better than 16,…