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You should disable ACR on your TV right now – here’s how and why
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ZDNET’s key takeaways
- Smart TVs track viewing habits with ACR tech.
- Collected data fuels billions in targeted ads.
- Turning off ACR protects privacy but takes effort.
Did you know that whenever you turn on your smart TV, you invite an unseen guest to watch it with you?
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you…
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