Tech
Meta defends ads model in €550 million data protection trial
[ad_1]
Facebook owner Meta on Wednesday defended its advertising model in a €550-million trial in Spain over alleged breaches of EU data protection rules brought by more than 80 Spanish media organisations.
EU rules oblige companies to obtain users’ consent to create personalised advertising from their data.
Spain’s main media association AMI says the US tech giant, which also owns Instagram and WhatsApp, created “unfair competition” by “systematically” breaking the law between May 2018 and July 2023.
The association launched a lawsuit alleging unfair…
[ad_2]
Source link
Continue Reading