How To Build SEO Strategies Around Real Customer Behavior

What if your SEO strategy could predict what customers want before they even search?

The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just what they search for, your content naturally becomes more relevant and your performance more sustainable.

Google processes over 5 trillion searches annually, and many of those queries are completely new. This means traditional keyword research tools miss a massive chunk of actual search behavior. Your customers use language that feels natural to them,…