Google AdSense Replaces Ad Networks With Authorized Buyers

Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control in AdSense.

This change affects how you control which demand sources can bid on your inventory. The transition begins on November 6. Existing blocks will remain in place, and new authorized buyers will be enabled by default.

What’s Changing

Google is discontinuing the Ad Networks blocking control within Brand Safety and introducing a new Authorized Buyers control.

As part of this update, the “Automatically allow new…