Apple’s India Tryst Grows Stronger, Bira 91’s Rebound & More

The New Face Of Apple India

In 2023, Tim Cook called India “a tipping point.” Two years later, that bet has paid off.

Apple has quietly transformed from an aspirational brand for a few to a mainstream force in India’s premium smartphone market. Today, it commands nearly a quarter of all smartphone value share — powered by its local manufacturing push, omnichannel expansion, and deep ecosystem play.

The numbers tell the story: 

• INR 80K Cr in India revenue in FY25, up 13% YoY
• INR 1.50…