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Apple TV+ rebrands to Apple TV ahead of Brad Pitt’s F1 movie premiere on 12 December | Here’s what happened
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Apple has quietly dropped the “plus” from its streaming service, reintroducing the platform under the simpler moniker Apple TV (priced at ₹99/month in India). The move was revealed without fanfare, buried in a press release for the upcoming racing film F1, which premieres on the service on 12 December.
A single line halfway through the statement confirmed the change: “Apple TV+ is now simply Apple TV, with a vibrant new identity.” As of Monday morning, the familiar Apple TV+ logo still appeared across apps.
Why the change?
The rebranding…
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