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iRobot Roomba History: How a Focus Group Changed It
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After developing a prototype robot that was effective at cleaning both hard floors and carpets using a relatively simple carpet-sweeping mechanism, iRobot vice president Winston Tao and the iRobot marketing team have organized a focus group so that Roomba’s engineers can witness the reaction of potential first customers.
One pleasant midsummer day in 2001, Roomba’s engineers, Winston Tao, and several other iRobot folk rendezvoused at an unremarkable, multistory office building on the Cambridge side…
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