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Automattic CEO calls Tumblr his ‘biggest failure’ so far

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WordPress co-founder and Automattic CEO Matt Mullenweg called the company’s Tumblr acquisition his biggest failure — but one he hasn’t given up on yet. The comments were made at the recent WordCamp Canada 2025 conference, where Mullenweg went live for a Town Hall session to connect with the open source-focused WordPress community.

The exec noted that Tumblr was still on a different technical stack than WordPress — something he had intended to correct by migrating the back end to WordPress infrastructure. However, that massive undertaking…

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