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Microsoft hopes Mico succeeds where Clippy failed as tech companies warily imbue AI with personality

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Clippy, the animated paper clip that annoyed Microsoft Office users nearly three decades ago, might have just been ahead of its time.

Microsoft introduced a new artificial intelligence character called Mico (pronounced MEE’koh) on Thursday, a floating cartoon face shaped like a blob or flame that will embody the software giant’s Copilot virtual assistant and marks the latest attempt by tech companies to imbue their AI chatbots with more of a personality.

Copilot’s cute new emoji-like exterior comes as AI developers face a crossroads in how they…

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