ET Startup Awards 2025: Founders favour frugality, product mix to drive profitability

For Urban Company cofounder Abhiraj Singh Bahl, profitability comes from keeping costs in check. Rapido CEO Aravind Sanka favours a diverse product mix to shore up the bottom line. Being profitable can help drive innovation, says Lenskart’s Peyush Bansal. These top executives from Startup Inc. were talking at the 11th edition of the ET Startup Awards 2025 in Bengaluru on Friday.

Startups, both listed and unlisted, have begun to lay emphasis on profitability as it becomes a key metric for investors. From Ola to Flipkart, bellwethers have underscored…