AT&T sues ad industry watchdog instead of pulling ads that slam T-Mobile

AT&T claims rule no longer applies

AT&T’s claim that it didn’t violate an NAD rule hinges partly on when its press release was issued. The carrier claims the rule against referencing NAD decisions only applies for a short period of time after each NAD ruling.

“NAD now takes the remarkable position that any former participant in an NAD proceeding is forever barred from truthfully referencing NAD’s own public findings about a competitor’s deceptive advertising,” AT&T…