ET Startup Awards 2025: Myntra must become ‘AI-first’ to win India’s 400 million GenZ consumers, says CEO Nandita Sinha

Myntra chief executive Nandita Sinha said the 400 million GenZ consumers are disrupting the fashion segment for the company and that the ecommerce platform is prepping for an artificial intelligence (AI)-led shopping experience to build for the 13-28 age group.

“We are building for the Gen-Z consumer — content first, trend first, digital natives, technology-immersive consumer experience,” she said at the ET Startup Awards 2025 on Friday, adding that AI is making this shift possible.

“AI is making all of the disruption that we thought we had to…