Why being too attractive can hurt fitness influencers

This suggests that humility can be a powerful communication tool for influencers who might otherwise seem “out of reach.”

Why it matters

Fitfluencers depend on their appearance as a kind of credential. A sculpted physique signals expertise in health and wellness. But engagement isn’t just about how good someone looks on camera. It’s about whether followers feel they can connect with them.

This is where relatability comes in. Audiences connect with fitfluencers who feel…