Samsung showed me its secret HDR10+ Advanced TV samples – and I’m nearly sold

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ZDNET’s key takeaways

• Samsung just launched HDR10+ Advanced to optimize older content for newer TVs.
• New features include brightness boosting, adaptive motion smoothing, and better gaming performance.
• The simulated demo is a teaser for what’s to come in 2026.

There were two 115-inch Samsung Micro RGB TVs set in front of me, one broadcasting in the HDR10+ format that our eyes have grown accustomed to since 2017, and the other…