The John Lewis Christmas Winning Formula Returns

It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost its festive sparkle.

This year’s ad, “Where Love Lives,” created by Saatchi & Saatchi, tells the story of a father and son whose relationship is rekindled through a simple, meaningful gift – a vinyl record. The moment the dad unwraps it, he’s transported back to his clubbing days in the 1990s, set to Alison Limerick’s iconic house…