Apple TV won’t show ads, but ‘pause ads’ are growing elsewhere

Last week Eddy Cue said that Apple has “no plans” for an ad-supported tier of Apple TV, but a new report today highlights the growing trend of ‘pause ads’ at other major streamers.

Netflix, Amazon, Disney, and more are making ‘pause ads’ the norm

’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie.

Brian Steinberg writes at…