PMax Expands, Clarity Now Mandatory & AI Max Data Debate

This week, the paid media world focused less on new tools and more on what’s changing beneath the surface.

Google expanded Performance Max into a new channel and offered long-awaited reporting visibility. Microsoft took a firm stance on brand safety by requiring Clarity across its publisher network. And one viral LinkedIn post questioned the effectiveness of Google’s newest “AI-powered” campaign model.

Each of these stories points to the same theme: Platforms are redefining what control and accountability mean for advertisers.

Performance Max…