Don’t Lose Search Visibility In a Merger

Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they overlook the most visible and valuable touchpoint: the website. This digital neglect often leads to steep drops in search visibility, broken customer journeys, and millions in lost revenue.

This article breaks down the Digital Dilution Effect, a compounding loss of equity, visibility, and performance when digital is mismanaged during M&A, and offers a…