The most popular social media platform among US adults isn’t Instagram or TikTok

Social media is an overwhelming part of our lives these days, but the Pew Research Center provided an in-depth look at just how much we rely on these platforms. In a 2025 report that looks at social media usage with American adults, the data-driven think tank revealed some nitty-gritty details like year-to-year changes, age gaps and most importantly, frequency of use.

At the number one spot, YouTube holds a dominant position, with 84 percent of the 5,022 adults surveyed saying they use Alphabet’s…