AI
As AI reshapes shopping, US retailers try to change how they’re seen online
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Big retailers traditionally spend millions on attracting eyeballs for the holiday season. Now, they’re looking to get noticed by something else – AI agents.
Most of this holiday season’s projected $253 billion in U.S. online sales will happen through website visits or standard online searches that favor companies that spend big on search engine ads.
But chatbots like OpenAI’s ChatGPT or Google’s Gemini have become part of the mix, with shopper-facing tools that can give product descriptions, compare prices, or allow purchases directly within…
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