Much Ado About Market Share

Reports often suggest shifts in rankings between Instamart and Zepto, but analysts caution that market share in India’s quick commerce sector is based on incomplete and fragmented data

Geographic bias, selective inputs, and company-funded research can shape perceived leadership, meaning reported market shares often reflect perception rather than reality

Previously, conflicts over market share have occurred across Indian ecommerce, from Amazon vs. Flipkart to Zepto vs. Swiggy

“Those who tell the stories rule…