Don’t call it a pivot; these executives are ‘refounding’ their startups

So lately, as artificial intelligence has scrambled operations for many businesses, some executives are announcing that they are “refounding,” essentially rebranding, as AI startups.

In June, for example, Airtable, a project management platform, announced that “instead of just adding more AI capabilities to our existing platform, we treated this as a refounding moment for the company,” sharing that it would be giving AI features to users…