How to watch the Hisense CES 2026 presentation live

Hisense is perhaps best known for its budget-friendly electronics and appliances, like TVs and refrigerators. But at CES 2025, the China-based company showed its high-end chops with a massive which recently became available for a whopping . So what’s on deck for this year’s show? New leadership, for starters.

The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a , Hisense said Fishler’s experience in home entertainment, appliances…