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Ride-hailing firm inDrive forays into grocery delivery in Pak, launches in-app ads…

Bid-based ride-hailing platform inDrive has rolled out in-app ads across its top 20 markets and is expanding into grocery delivery in Pakistan, per a report by TechCrunch on Sunday. The report added that the move is aimed at building new revenue streams and sustaining growth in price-sensitive markets. Advertising on inDrive is being unveiled across […]

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Ride-hailing firm inDrive forays into grocery delivery in Pak, launches in-app ads…

Bid-based ride-hailing platform inDrive has rolled out in-app ads across its top 20 markets and is expanding into grocery delivery in Pakistan, per a report by TechCrunch on Sunday.

The report added that the move is aimed at building new revenue streams and sustaining growth in price-sensitive markets.

Advertising on inDrive is being unveiled across Mexico, Colombia, Pakistan, Kazakhstan, Egypt, and Morocco. This will focus on in-app ads during the waiting period and while the passengers are en route, the company said. In-car and on-vehicle advertising…

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