Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and campaign features will naturally get the headlines.
What stood out to me was the broader vision behind them.
Microsoft is not just talking about better ads. They’re talking about a different internet, where businesses need to be relevant to both people and AI systems helping shape decisions.
In their announcement this week, AI agents are becoming the…
