By Agam Chaudhary, Founder — Two99 & MarkGrid
New Delhi [India], April 29: I have spent more than a decade inside the Indian marketing industry. I have run campaigns for some of the country’s most ambitious brands. I have sat in budget reviews where the CFO asked, “What did we actually get for that ₹20 crore?” and watched a room full of smart people go silent. I have seen performance dashboards that looked impressive and meant nothing. And I have spent the better part of the…

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